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 Rediscovered Bookshop


Literary Lunch, with Kevin Mullani: Actionable tactics to make your marketing sell more books

  • 07/20/2021
  • 12:00 PM - 1:00 PM
  • Zoom meeting

Join the Idaho Writers Guild on July 20th at noon (the anniversary of the moon landing) to learn from a former Air Force fighter pilot (turned publisher) how your book can take off with advanced marketing tactics.

During the June luncheon, Kendall Shew did a great job setting the foundation for what digital marketing is and how authors can get involved with their own marketing success. This month, Kevin Mullani will build on that information by providing actionable tactics to make your marketing sell more books.

You won’t want to miss:

  • The three elements EVERY ad should contain.
  • How to determine where your ads are failing - and how to fix them.
  • Why you should be creating an offer, not just selling your book.
  • How to hack the bestsellers in your niche to write a better book.
  • The NUMBER ONE thing in marketing copy that drives people to buy.
  • And possibly more, if there’s time!

(topics subject to change based on Kevin’s mood and time to prepare!)

KEVIN MULLANI is an publisher, author, nonfiction book-coach, and closet digital marketer who is bridging the gap between online sales experts and the publishing industry. 

Shortly after getting out of the Air Force, the unexpected passing of Kevin’s youngest son, Ethan Tru, prompted him to start a publishing company as a way to help others pass on their wisdom through books. Growing his company from scratch, his service has always been based in integrity and centered around producing the highest quality books for his clients. Since founding Tru Publishing in 2012, he has helped countless authors to write and publish books, leaving legacies of their own.

Recently, Kevin has created digital training based on the time-tested processes he has found to be most successful in his own business. He presented his training for the online summit, Book Profit School, and was a featured contributor for the Write, Publish, Profit 4.0 bundle, by InfoStack. Kevin is a member of the Independent Book Publishers Association and the Nonfiction Authors Association. He currently lives in Boise, Idaho with his wife and two children.

The Zoom link for this event is https://us02web.zoom.us/j/81667175547?pwd=S0tsemEwYmFJVitLb21XUSt2TVJxUT09

click here to: CONTACT US

Idaho Writers Guild

PO Box 8862

Boise ID 83707

Idaho Writers Guild is a 501 (c) 3 non-profit organization committed to providing a safe environment for all its members and guests. The IWG has a zero tolerance policy for any form of discrimination on any ground, and from harassment of any type. This includes all members, presenters, and attendees at any and all IWG functions. 

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